In 30 days Nova Luna reached 72,145 people, generated 103 leads, pulled 1,327 Instagram profile visits, opened 16 new DMs, and turned those leads into booked consultations — on $5,968 in ad spend.
Aug 16 – Sep 14, 2026
| Lead | Source / procedure | Status | When |
|---|---|---|---|
| Letisha Paez Holloway | Stories · Microneedling | Consultation booked | Sep 18, 4:30pm |
| lei sales | Treatment Match · Microneedling | Appointment booked | Oct 2, 1:00pm |
| Josefina Maranan | Treatment Match · Sculptra | Zoom consultation held | Sep 4, 1:00pm |
| Sediqi | Wedding quiz | Booked, no-show | Aug 25, 11:00am |
Plus Kavin Thipthamai (Stories microneedling, submitted Aug 15, one day before this window) is also booked Sep 18 at 4:30pm — two microneedling consults on the same afternoon.
| Lead | Lane | Note |
|---|---|---|
| Amanda Correia | Stories · Microneedling | Asked about appointment time |
| Bellas Cortez | Stories · Microneedling | Wanted a time, then paused outreach |
| Xitlali Cabrera | Stories · Microneedling | Interested for November, lives a bit far |
| Jeannie MacKechnie | Treatment Match · PRX | Wanted an appointment; family emergency |
| Phoenix T | Stories · PRX | Called the clinic back Sep 3 |
| Lucine Asatorian | Wedding quiz | Texted back: call after 5pm |
| Aliyah Barry | Wedding quiz | Asked about location |
| Lane | Leads | Booked | Quality read |
|---|---|---|---|
| IG Stories Instant Forms | 47 | 1 | 39 said LA works; cheapest leads; actual chair time |
| Wedding Prep Quiz | 41 | 1 no-show | Volume is real; ~11 of 41 noted as out of area |
| Treatment Match Offer | 9 | 2 | Sculptra Zoom + microneedling appt; also DMs |
| Treatment Match Concern | 6 | — | Acne / event-timing Reels in the URLs |
Platform reach is not unique across apps. Account unique reach is 72,145. Instagram spend $3,601 · Facebook $2,203.
Stories won efficiency and booked a consult. The quiz won volume. Treatment Match looks more expensive on CPL and still produced two of the three bookings plus most of the DMs.
| Campaign | Spend | Leads | CPL | Consults | IG visits | New DMs |
|---|---|---|---|---|---|---|
| IG Stories | Qualified Instant Leads | $1,586 | 47 | $34 | 1 booked | 483 | 1 |
| Wedding Prep Quiz | Leads | $2,208 | 41 | $54 | 1 no-show | 379 | 4 |
| Treatment Match | Offer Leads | $1,257 | 9 | $140 | 2 booked | 318 | 10 |
| Treatment Match | Concern Leads | $918 | 6 | $153 | — | 147 | 1 |
Twenty people connected in Messenger or Instagram DM. Fifteen sent a first reply. Offer Treatment Match ads opened 10 of 16 new conversations — the same lane that booked Josefina’s Sculptra Zoom.
| Campaign | New conversations | First replies | Total connections | Replied in 7d |
|---|---|---|---|---|
| Wedding Prep Quiz | 4 | 4 | 6 | 4 |
| Treatment Match | Offer | 10 | 10 | 10 | 7 |
| Treatment Match | Concern | 1 | — | 3 | 1 |
| IG Stories Instant Leads | 1 | 1 | 1 | 1 |
Microneedling is the account: 29 leads at $27 CPL, 436 profile visits, and two of the three booked consults. PRX and Letybo Stories forms are the next specials. Sculptra barely spent and still produced the Zoom consult.
| Procedure | Spend | Leads | CPL | IG visits | Outcome |
|---|---|---|---|---|---|
| Microneedling | $795 | 29 | $27 | 436 | 2 booked consults |
| PRX / PRX Biostimulator | $429 | 11 | $39 | 77 | Callback + nurture |
| Letybo | $434 | 10 | $43 | 82 | Forms in; no consult yet |
| Event timing | $162 | 3 | $54 | 29 | Reel + image convert |
| HIFU Face + Neck | $430 | 3 | $143 | 67 | Out of area + not interested |
| Acne + post-acne | $264 | 2 | $132 | 47 | Reel converts |
| Botox | $429 | 2 | $215 | 72 | No Stories leads |
| HIFU Face | $265 | 1 | $265 | 41 | Pause |
| Sculptra | $61 | 0 | — | 26 | Zoom consult 9/4 |
| Creative / special | Format | Spend | Leads | CPL | IG visits |
|---|---|---|---|---|---|
| IGS | Microneedling | Qualified Instant Lead | Stories form | $562 | 26 | $22 | 303 |
| IGS | PRX Biostimulator | Qualified Instant Lead | Stories form | $297 | 10 | $30 | 43 |
| IGS | Letybo | Qualified Instant Lead | Stories form | $302 | 10 | $30 | 60 |
| Quiz | Bride | Video | countdown | Feed/Reels video | $2,208 | 41 | $54 | 379 |
| TM | Microneedling | Image | Offer | Offer special | $232 | 3 | $77 | 133 |
| TM | Event Timing | Video | Reel | Concern reel | $130 | 2 | $65 | 23 |
| TM | Acne + Post-Acne | Video | Reel | Concern reel | $134 | 2 | $67 | 16 |
| TM | Event Timing | Image | Hook | Concern image | $32 | 1 | $32 | 6 |
Instant-form specials beat landing-page specials on the same procedures. Wedding countdown video remains the volume workhorse (75,520 plays, 4,892 ThruPlays) but about 11 of 41 quiz leads are out of area — tighten geo before scaling.
Not working as lead ads: Expression Lines Reel (8.4% CTR, 0 leads), Facial Results Reel, Botox Stories ($128, 0 leads), HIFU Face Stories ($134, 0 leads).
Scale Microneedling, PRX, and Letybo Instant Forms. Keep the wedding quiz on, with a harder LA geo. Keep Treatment Match offer live as the DM and consult lane — that is where Josefina and lei sales came from. Recycle Event Timing and Acne as Reels. Pause HIFU Face and Botox Stories.